Digital media has evolved quickly over recent years to serve the demands of today’s readers, and while display advertising remains a key way to achieve extensive reach with branding and key messages, content marketing is growing more popular than ever before.
SoGlos’s tried and tested content marketing services have also grown steadily over recent years – utilised by clients, alongside display advertising, video and social media support services, to create multiple ‘touch points’ for potential customers. And for the first time, we are pleased to introduce a new dedicated writer system at SoGlos.
Previously shared across the Editorial Hub team, all of SoGlos’s clients will now be personally assigned to one of our in-house journalists as their dedicated writer – who will take charge of crafting their content marketing, advising on what best suits SoGlos’s readership, and really getting to know their specific businesses and industries.
Launched last month, the new system has already been popular with clients, and SoGlos’s journalists – including (from left to right) deputy editor, Sophie Bird; editorial assistant, Amy Wright; and news editor, Melissa Hamblett – have enjoyed the opportunity to hone their knowledge of specific clients, while also being on the lookout for editorial opportunities.
To find out more about our content marketing services and specific ideas for your business, contact James Fyrne, Terri Chapman or Genna McCann-Taylor on (01242) 210330.