SoGlos is marking a significant milestone for independent UK media – and the county of Gloucestershire – this week, unveiling its relaunched online title and a definitive model for arts and entertainment coverage.
The all new www.soglos.com is one of the most elegant, intuitive and well-built sites in UK media, and is unmatched in the arts and entertainment field.
The new-look site is the result of a year-long project led by the online magazine’s founders, journalists Michelle and James Fyrne, building on their five years’ experience running the site, as well as extensive feedback from readers and advertisers.
‘We spent a significant amount of time examining media websites the world over to see what they were doing well, and not so well, before coming up with a site we believe is unparalleled in both style and substance,’ James Fyrne said. ‘We’re confident it’s the best independent website in UK media.’
SoGlos’s new design was created in conjunction with award-winning Bristol-based agency Pixillion www.pixillion.com. The launch includes an all-new front end website, as well as an extensive overhaul of its custom-built ASP.NET-powered CMS, both developed specifically with arts and entertainment in mind.
Readers can enjoy professionally-written event previews, reviews, guides and news across sections ranging from food, drink, hotels and theatre to music, culture, film and sport & outdoor – all available free of charge, 24 hours a day.
The top 10 features of the relaunch are:
- Iconic new branding
- Stylish new design, striking imagery and elegant typography
- Larger, more responsive display advert sizes
- Enhanced directory features: with embedded videos, photo galleries and individual events calendars, as well as automatic displaying of latest Tweets
- More intuitive user experience with intelligent related content suggestions to increase time spent online per visit
- More exclusive content, spanning quality reviews, guides and news articles
- Full hard-wiring of the latest social media sharing tools to encourage readers to Like, Tweet and Share SoGlos content with their social circles
- Incorporation of Google Maps V3 and Street View functionality
- Real-time publishing of SoGlos’s own Twitter and Instagram feeds
- Even greater Google search engine optimisation
Launched in 2007, SoGlos garnered widespread coverage in the UK trade media press, noted for its focus on quality editorial content written by journalists, and for bucking the hyperlocal trend with its commercial success.
Having cemented its position as Gloucestershire’s leading arts and entertainment media – read by up to 82,000 readers per month, with 22,000+ email newsletter subscribers – SoGlos’s founders have high hopes for the next five years.