SoGlos announces new media partnership with Cheltenham Festivals

We are delighted to reveal SoGlos is official media partners of Cheltenham Festivals for 2017.

Cheltenham Festivals is a charity that produces distinctive, cutting-edge programming; champions the best in up-and-coming talent; supports established names and commissions unique work; as well as working with local communities and young audiences to enrich lives.

The affinity with SoGlos’s own mission to inspire a diverse audience on living in and enjoying Gloucestershire; champion the importance of culture in all of our lives; as well as promoting and increasing participation in Gloucestershire’s rich calendar of events, is clear. And, with between 71 and 76 per cent of Cheltenham Festival’s audiences hailing from Gloucestershire, we couldn’t think of a better synergy.

Working with Cheltenham Festivals across all four world-class annual events, including Cheltenham Jazz Festival in April; Cheltenham Science Festival in June; Cheltenham Music Festival in July; and Cheltenham Literature Festival in October, throughout 2017 the SoGlos team will be producing rich and engaging content marketing and editorial for Cheltenham Festivals – with some exciting collaborations in the pipeline.

Part of our media partnership also includes the exciting opportunity to sponsor an eclectic mix of events – starting with Cheltenham Jazz Festival, where SoGlos will be sponsoring the Friday Night is Music Night concert on Friday 28 April 2017. The event will be broadcast live on BBC Radio 2 from the Big Top and celebrates 100 years since the first jazz record was made.

For more information, see Cheltenham Jazz Festival 2017 line-up revealed.