While camera crews from around the world flocked to this year's Cheese Rolling event on Cooper's Hill near Gloucester, it's SoGlos.com's web-based video of the wacky festivities that has once again captured the attention of Internet audiences  – spreading like wildfire across the globe.

Hundreds of blogs, a score of European newspaper websites and popular international websites have all chosen to feature SoGlos.com's video – in addition to appearances on websites belonging to UK publications the Daily Mirror and Nuts. But most impressive of all is the video's popularity on YouTube – having garnered a host of 'honours' this week, including being a featured video in Germany, Australia, Canada, the UK, Ireland, India, New Zealand, Spain, Mexico, France, Italy, Japan, South Korea, the Netherlands, Poland, Brazil, Russia, Hong Kong and Taiwan – as well as globally.

With tens of thousands of new readers having been introduced to SoGlos.com from across Gloucestershire, the UK and the world – we're glad we braved the cold, wet and wind after all.

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