It looks like we may have spoken too soon in suggesting SoGlos.com's football in the river video isn't going to be able to match the fame of the cheese rolling video – as we've just received news the Bourton Rovers action is being featured on American website collegehumor.com – a YouTube-esque site which reaches a staggering 6.21 million unique users every month – with emails about the event flocking in faster than you can say 'goaaaaaaaallllll'.

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