SoGlos.com Cheese Rolling video featured on BBC Newsnight

If you tuned into BBC programme Newsnight last night you might not have been surprised to see Jeremy Paxman and his team reporting on everything from FIFA corruption to China as a green superpower – but you’d be forgiven for doing a double-take when Gloucestershire’s very own cheese rolling action took over the small screen.

After seeing SoGlos.com’s Cheese Rolling 2011 video, the show’s producers contacted the team to use footage of the women’s race – and we were only too happy to help. And while Paxman described the annual event as ‘utterly pointless’, it was undoubtedly a perfectly light-hearted end to the hard hitting news show.

The last 48 hours have also seen SoGlos.com’s video of the unofficial event featured by a plethora of other leading media including Wired UK, Metro and press agency Small World News Service.