Innovation Hub


James Fyrne, Group Publisher | james@sopublishing.com

Background: James grew up in Gloucestershire but moved away for his undergraduate degree at at Royal Holloway University of London, PGDip at Cardiff University’s School of Journalism, followed by working as a PR in London and journalist in Dubai, before returning to his home county to launch SoPublishing.
James’ role: James is responsible for SoPublishing’s commercial success and continued business development. He manages the Advertising Hub, oversees special projects and works closely with our designer, videographer and web development agency.
SoPublishing career highlight: Test driving supercars, sharing stories with Marco Pierre White over dinner and flying helicopters at Gloucestershire Airport.
On the weekend: Days out with his children Elijah, Ada and Abel, DIY, and rekindling his love for filmmaking.
Favourite place in Gloucestershire: Kingsholm Stadium.
Loves: Work, real ale, whiskey sours, his Weber barbeque and the film Magnolia.
Hates: Moths.
Ultimate bucketlist: To get on The Island with Bear Grylls for a nice relaxing few weeks away.
Yes, really!: James’ surname used to be Fryer until until he meshed it with Michelle’s, originally a ‘Byrne’, when they tied the knot. Fryer and Byrne made Fyrne!


Michelle Fyrne, Group Editor | michelle@sopublishing.com

Background: Michelle co-founded SoPublishing in 2007, returning to her home county of Gloucestershire after living in London and the Middle East. She has worked as a writer on titles including The Guardian, The Evening Standard and Time Out Dubai during her 20-year media career, and gained a postgraduate diploma from City University’s prestigious Journalism School and a History and Politics degree from Queen Mary University of London.
Michelle’s role: Michelle steers the editorial direction of SoPublishing’s titles, oversees marketing strategy, and drives the company’s ambitious growth plans. She also writes reviews and has a slight obsession with Instagram.
SoPublishing highlight: Creating the original concept for SoGlos on the back of a napkin at the top of the Burj Al Arab – it was the first small step in an exciting entrepreneurial journey.
On the weekend: As well as bringing up her sons Elijah and Abel and daughter Ada, Michelle is busy renovating a dusty Georgian money pit in Cheltenham. She grows veg, loves trying out new restaurants and mixes a mean mojito.
Favourite place in Gloucestershire: Pittville Park.
Loves: Wes Anderson films, interior design magazines, milky tea and scallops.
Hates: Mice and noisy eaters.
Ultimate bucketlist: To visit 40 countries before turning 40 – six countries to go, but she’s not saying how many years are left…
Yes, really!: Michelle was once chased by a wild lion on a walking safari in South Africa.


James Denley-Dufton, Designer | design@sopublishing.com

Background: James has worked as an in-house designer for a number of tour operators, including leading the design team at luxury travel specialists Abercrombie & Kent.
James’s role: James makes things look pretty. Not afraid of a bit of white space, he enjoys getting client’s messages across through clean, clear and compelling design.
SoPublishing highlight: Developing the SoGlos Gloucestershire Lifestyle Awards SGGLA brand, and all the collateral that went with it, which reached three million people in 2019.
On the weekend: Weekends are mainly family time with his sons Felix and Fox, and wife Sarah. Given the chance he’ll find places to throw himself down on his mountain bike. Given a babysitter, he’ll go to dinner with Sarah or listen to metal music at Two Pigs.
Favourite place in Gloucestershire: Forest of Dean downhill tracks.
Loves: Mountains, rare steak, mouldy cheese.
Hates: Trash TV, waiting, football.
Ultimate bucketlist: Tour Vietnam, Thailand, Laos and Cambodia on a motorbike.
Yes, really! James shares a birthday with Jimi Hendrix (day and month, not year).


Barney Witts, Videographer | video@sopublishing.com

Background: Barney has been a videographer for almost a decade and in that time has built up a client list including Enterprise Rent a Car and Greenman Festival. He recently won an award for Best Business Video in the Stroud District TV Awards, and also works as a community musician for The Music Works, a charity which helps young people find their creativity.
Barney’s role: Shooting and editing the slickest, most inspiring and viral videos in Gloucestershire as part of SoGlos’s event showcase and business showcase services.
SoPublishing highlight: Filming the lovely people at Cafe Rene in Gloucester and getting to know the friendly SoPublishing team in our Cheltenham offices.
On the weekend: Going to gigs and festivals, producing music and doing bad DIY around the house. Walking other people’s dogs because he hasn’t got a dog yet!
Favourite place in Gloucestershire: For food Falafel Mama in Stroud, and for a drink it would be The Prince Albert in Rodborough.
Loves: Anything pickled, beer and basslines.
Hates: People who are always late.
Ultimate bucketlist: To buy a boat and sail the seven seas.
Yes, really! Whilst filming The Village People on stage, Barney had a feather put in his hair and had to dance in front of 10,000 people.


Jasmine Weller, Accounts Assistant | admin@sopublishing.com

Background: Jasmine grew up in Cheltenham and studied business studies and management at Cardiff Metropolitan University, before joining a large, local family-run business for five years working in their finance department. She joined SoGlos in 2019.
Jasmine’s role: Raising invoices, organising clients’ campaign payment structures, providing great customer service and working directly with our accountants.
SoPublishing highlight: Being part of a passionate, forward thinking team. Oh, and enjoying Fat Toni’s for a team lunch.
On the weekend: Jasmine can be found working her way through SoGlos hot lists with friends and family.
Favourite place in Gloucestershire: Curious Café in Cheltenham, enjoying breakfast.
Loves: Marmite! Pink, Christmas, baking and her British short hair cat, called Lil.
Hates: Gravy.
Ultimate bucket list: To get a Mini, travel more and learn how to decorate cakes properly.
Yes, really! Jasmine doesn’t fit into adult-sized shoes!


Editorial Hub


Amy Wright, Staff Writer| amy@sopublishing.com

Background: Amy grew up in a quiet village in Staffordshire, moving to Cheltenham in 2015 to study english language and creative writing at the University of Gloucestershire. After graduating, she worked as a digital content writer for a Cheltenham-based marketing agency.
Amy’s role: Amy joined SoPublishing in August 2019 and writes a range of content, from event listings to hot lists. She also carries out some administrative tasks to support the SoGlos editorial team.
SoPublishing highlight: Getting to know the team!
On the weekend: You’ll probably find Amy watching ‘Friends’ with a mug of coffee, or travelling back to Staffordshire to visit her family and hyperactive cocker spaniel, Bonnie.
Favourite place in Gloucestershire: Francis Close Hall campus.
Loves: Pretty magazines, Linwood Barclay books, and funky trousers.
Hates: Halloumi, spiders, and unnecessary apostrophes.
Ultimate bucketlist: A trip of a lifetime to New Zealand.
Yes, really!: Amy once rode a camel, held an ostrich egg, and fed an elephant all on the same day.


Advertising Hub


Sophie Lucas, Advertising Hub Team Leader | sophie@sopublishing.com

Background: Sophie grew up in the Cotswolds and joined SoPublishing after an eight-year career in the property industry, coming directly from her role as senior sales negotiator at one of Gloucestershire’s most successful estate agencies.
Sophie’s role: Sophie is a senior member of the Advertising Hub team, where she looks after a broad portfolio of clients across the Cotswolds and Gloucestershire.
SoPublishing highlight: Sophie says the variety she experiences every day in her role is her real highlight. Helping all different kinds of businesses grow means each day holds something totally different.
On the weekend: Sophie is a real foodie and spends her weekends in Cotswold pubs, Cheltenham restaurants and wandering around Stroud farmers’ market.
Favourite place in Gloucestershire: At the top of the hill behind her cottage in Pitchcombe, enjoying the incredible views of the Slad Valley.
Loves: Sundays, seafood… well, all food, country walks, candles and Christmas!
Hates: Marmalade and spiders.
Ultimate bucketlist: Travel to Iceland to see the Northern Lights and bathe in the Blue Lagoon.
Yes, really!: Sophie has met the queen.


Genna McCann-Taylor, Senior Advertising Sales Consultant | genna@sopublishing.com

Background: Genna grew up near Evesham but moved to Worcester 17 years ago where she now lives with her two children. She has worked for print lifestyle publications for over a decade.
Genna’s role: Genna is one of our senior sales consultants and works with businesses in and around Gloucestershire, coming up with new and exciting advertising concepts for clients.
SoPublishing highlight: Working for a forward thinking and innovative company, helping clients to grow their businesses.
On the weekend: Usually out hiking or taking up some outdoor pursuit like paddleboarding in the warmer weather, as well as keeping her two children Henry and James entertained. Loves catching up with friends over a glass of wine or two.
Favourite place in Gloucestershire: The Sculpture Trail in the Forest of Dean.
Loves: Music, adventures and country walks to the pub.
Hates: Rude people and being out of in the cold.
Ultimate bucket list: To book a one-way ticket and travel the world.
Yes, really: Genna writes upside down.